Three mistakes noob often make in BTO

Business Tycoon Online Open Beta began finally. During the Open Beta, I made a lot of friends and had great fun. Remembering the silly mistake I made, I think maybe I should write my experience down in the hope that this would be helpful to you all.

Mistake 1: Use Gratis Gold randomly.
Every new player will get some Gratis Gold. Usually, the Gold is spent on accelerating transportation and mass open. In my opinion, the gold can be kept for employee training.
According to the game, a player cannot buy Gold Contract with Gratis Gold. However, employee can be trained with Gratis Gold. It costs only 15 Gratis Gold to train your employee into a Green Employee. If you have some Green Employee work as Store Manager, you will get 5% Store Manager Bonus. Little by little, you will keep much ahead than others.

Mistake 2: Competition Effect and Zone Effect are neglected.
First of all, both stores of Business Level 1 and stores of Business Level 2 should be located in Residential Zone; otherwise, dislocation will make your revenue reduced. The higher grade your store is, the more you lose. Besides, it takes you much money and time to remove them.
Besides, it would be better to build your store to the block which has only 1 vacancy left. Be sure that there is not any store of your industry. Please note that Competition Effect also exists if you set two stores in the same block.

Mistake 3: Poaching pointlessly
Think twice before poaching. You will not succeed even if your target is not 100% loyal. The confidence value makes great difference. And you are inferior in company levels, Intelligence value and Strategy Value. So my suggestion is to develop your strengthen.

In addition, the higher your company is, the more it costs to train your employee. So, start early, even if it failed, you lose a little. Otherwise, probably, it costs ten times as much as it cost now.
I posted my experiences here in the hope that it helps. What counts a lot is to sum up and analyze. Starting a business is not easy and we need keep thinking.